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Business Essentials is an immersive, 10-week carefully vetted program designed to introduce important business concepts and methods to high-school students who intend to go on to college and want to develop a solid understanding of core topics they will encounter both in business and as an undergraduate. The program guides you with several video case studies and interactive activities, and culminates in a final, written case study analysis.


In this module we explore how the financial markets operate; we look closely at how different types of instruments (investment products) such as stocks, bonds, mutual funds, and exchange traded funds (ETFs) function; and (3) explore some of the basic uses for such instruments. This module is open to all students; however, it is designed for high school students who intend to go on to college and want to develop a solid core understanding of this extremely important business topic. Students in Module I will take several short-online multiple choice quizzes and also participate in a weekly online discuss group. Students can enroll in Module I and not be required to take subsequent modules. This is a particularly beneficial option for students ages 12-15 who want to develop a basic understanding of how the stock and financial markets operate.


In Module II we primarily focus on some of the primary tools and theories used in finance, such as the internal rate of return, the efficient market hypothesis, and the Capital Asset Pricing Model (CAPM). We apply these topics to real-life situations through a case-study analysis, and we learn how businesses make decisions based on these and other metrics. We also look at the different agents and institutions that are responsible for maintaining the flow of the financial markets, such as the Federal Reserve and the New York Stock Exchange (NYSE). Students will complete several online quizzes and also participate in an online discussion group.


Why do people and businesses make certain decisions about their money? What drives them to buy or sell stocks, real estate, or something else of value? In this module, we explore behavioral factors that drive many business decisions. We examine different theories on why people make the choices they make, and we compare the effects of psychological, cognitive, emotional, cultural and social factors on the economic decisions of individuals and institutions and how those decisions vary from those implied by classical theory. Students will complete several quizzes online, and also participate in an online group discussion.


Having a solid understanding of financial accounting principles is essential for making critical business decisions. In this course we cover three main areas of accounting: the balance sheet, the income statement, and the cash flow. Each of these three section collectively make up what is commonly referred to as a companies financial statement. The course covers important accounting principles, such as how to record transactions using journal entries; how to post transactions to accounts; and how to prepare a trial balance, balance sheet, income statement, and cash flow statement. Other topics covered include analyzing financial statements, and forecasting and valuation. Students emerge better prepared for college-level accounting with a deeper understanding of the financial accounting methodology and its application in a number of business scenarios.


This course focuses on basic economic principles that help us understand the process of decision-making by individuals and businesses. We will analyze the fundamental economic activities of production, distribution, exchange, and consumption both at the micro and macro level. Besides developing an understanding of the functioning of a free market system, we will critically examine the controversies that surround the use of public policies for the greater common good. Students will complete weekly online quizzes and also participate in an online discussion.

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